Brand Bar

Regarding the Brand Bar (which, unfortunately, is not a destination nor a frozen confection), it was designed to provide Duke branding to those existing sites that do not have Duke branding and those that will soon be created. Those sites that are part of a larger cohesive identity package - like Arts and Sciences and the Services & Admin. sites - already carry Duke branding and we were consulted in their creation. It is not necessary that those sites then additionally carry the Brand Bar. The use of the Brand Bar is not mandatory.

Duke color palette and varied brand bar

Duke color palette and varied brand bar

One Response to “Brand Bar”

  1. Dave says:

    who did your design work? Was this intentional to word press or was it the only one you would consider? I personally love word press as there are so many themes to match your to what you want to portray to the world.